Privacy Policy

Effective Date: 04 April 2026.

Website: sugar96-australia.co.

Contact Email: [email protected].

Sugar96 (“we”, “our”, “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and disclose personal data when you visit our website, create an account, use our gaming services, or interact with our support team. It applies to all visitors and registered players accessing Sugar96 in Australia.

We process your personal information in accordance with the Privacy Act 1988 (Cth), Australian Privacy Principles (APPs), and, where relevant, the General Data Protection Regulation (GDPR) for users who are residents of jurisdictions governed by those rules.


1. Overview

Sugar96 is an online gaming platform offering pokies, table games, and betting opportunities on popular Australian sports such as AFL, NRL, and horse racing. When you use our site, you entrust us with your information, and we take that trust seriously. This Privacy Policy outlines:

  • What data we collect and how we collect it.
  • How we use and protect the data.
  • Your data rights under Australian law and privacy regulations.
  • How you can contact us for inquiries or complaints.

2. Information We Collect

We collect personal and technical data necessary to operate our website, verify your identity, and ensure compliance with gaming regulations.

a. Personal Information

When you register for an account or participate in our gaming promotions, we may collect:

  • Full name, date of birth, and residential address.
  • Contact details (email, phone number).
  • Payment details (POLi, PayID, BPAY, Neosurf, Visa/Mastercard, or cryptocurrency wallet).
  • Identity verification documents (driver’s licence, passport, or utility bill).
  • Gaming activity, including what pokies you play, your bet amounts, and deposit/withdrawal history.

b. Technical Information

Automatically collected through your browser and device:

  • IP address and geolocation data.
  • Browser type, operating system, and device identifiers.
  • Referral URLs and browsing activity across Sugar96 pages.
  • Cookies, session data, and analytics tags used to improve performance.

c. Communications Data

If you contact our support team via email or chat, we may keep records of correspondence, queries, complaints, or feedback.


3. How We Collect Data

We collect information directly from you when you:

  • Register an account, verify identity, or set payment preferences.
  • Participate in bonuses or promotions (e.g. free spins on pokies).
  • Make a deposit, withdrawal, or wager.
  • Contact us via live chat, email, or social media.
  • Respond to surveys or take part in responsible gambling assessments.

Indirect collection may occur via cookies, analytics tools, or third-party payment providers who share necessary transaction data under secure agreements.


4. Purpose of Data Use

We use your information for several legitimate business and regulatory reasons, including:

  • Creating and maintaining your player account.
  • Verifying age and identity to comply with ACMA standards and prevent underage gambling.
  • Facilitating secure transactions in AUD using local payment methods.
  • Delivering promotions, bonuses, and personalised offers.
  • Processing technical support requests and resolving disputes.
  • Monitoring gameplay for responsible gambling compliance.
  • Communicating updates, policy changes, or new features.
  • Detecting and preventing fraud, money laundering, or suspicious activity.
  • Complying with Australian laws, tax and financial regulations.

Personal data is never used for unrelated purposes or sold to third parties.


5. Legal Basis for Processing

Under Australian law and the GDPR (where applicable), our legal grounds for processing include:

  • Performance of contract: Managing your player account and transactions.
  • Legal obligation: Compliance with gambling regulations and anti-money laundering laws.
  • Legitimate interest: Marketing promotions, service improvement, and fraud prevention.
  • Consent: When you opt in to receive promotional material or participate in bonus campaigns.

You may withdraw consent at any time by contacting [email protected].


6. Cookies and Tracking Technologies

Cookies are small data files stored on your device. We use them to:

  • Enable secure logins and account sessions.
  • Store language and currency preferences (AUD).
  • Analyse site traffic and user activity for performance optimisation.
  • Display relevant offers and promotions during your session.

You can manage cookie settings through your browser. Disabling cookies may limit certain features such as account login or payment functionality.


7. Data Retention

We retain personal information only as long as necessary to fulfil its intended purpose or meet legal requirements. This includes:

  • Account information for the duration of your active membership.
  • Transaction records for up to seven years, as required by financial regulation.
  • Marketing data for no longer than two years unless you renew consent.

When data is no longer needed, it is safely deleted or anonymised.


8. Data Storage and Security

We maintain robust technical and organisational safeguards to protect your information from unauthorised access, loss, or misuse. These include:

  • Secure data encryption for all payment transactions.
  • Firewalls and intrusion detection systems.
  • Restricted employee access to customer data.
  • Regular audits and vulnerability testing.

Our servers are hosted in secure data centres that meet Australian standards for information protection.


9. Disclosure to Third Parties

We may share limited data only with trusted partners necessary for providing our services:

  • Payment processors (POLi, PayID, BPAY, Neosurf, Visa/Mastercard, crypto gateways).
  • Identity verification providers.
  • Game developers and software suppliers who ensure fair play.
  • Legal, regulatory, or government bodies (including ACMA) upon lawful request.

All partners operate under confidentiality agreements and meet privacy compliance standards equivalent to the Australian Privacy Principles.

We do not sell your data to marketing companies or advertisers.


10. International Data Transfers

Certain technical systems may operate outside Australia. Where personal information is transferred overseas, we ensure equivalent data protection measures are in place in accordance with APP 8 of the Privacy Act and, where relevant, GDPR adequacy provisions.

Transfers may involve encrypted connections to secure servers in jurisdictions within the European Economic Area or Asia-Pacific hosting facilities. Safeguards include standard contractual clauses and strict access controls.


11. Marketing and Promotions

Sugar96 offers exciting promotions such as welcome bonuses, free spins, and no-deposit offers. You can choose to receive these communications via email or SMS. When you opt in, we may use your contact details to notify you about:

  • New pokies releases and game features.
  • Upcoming events such as the Melbourne Cup or major AFL/NRL fixtures.
  • Seasonal special offers or “ripper” bonuses during long weekends.

You can opt out at any time through account settings or by contacting us at [email protected].


12. Responsible Gambling and Player Protection

We support safe and responsible gambling practices. To protect punters, we use player data to:

  • Monitor patterns for signs of problem gambling.
  • Trigger responsible gaming alerts or enforce temporary suspensions.
  • Share information with Gambling Help Online (1800 858 858) when consent is given.
  • Allow self-exclusion or deposit limit settings via your account dashboard.

All responsible gambling information is handled with sensitivity and confidentiality.


13. Your Rights

Under the Privacy Act 1988 (Cth) and, if applicable, the GDPR, you have rights regarding your personal information:

  • Access: You may request a copy of the data we hold about you.
  • Correction: You can update or correct inaccurate details.
  • Erasure: You may request deletion of your account and personal data when legally permissible.
  • Restriction: You can ask us to limit data processing under certain conditions.
  • Portability: Where relevant, data can be transferred to another regulated operator on request.
  • Withdrawal of consent: You may withdraw marketing or promotional consent at any time.

To exercise your rights, contact [email protected]. We aim to respond within 30 days.


14. Payment Data

All AUD transactions processed on Sugar96 comply with Australian banking security standards. We support instant deposits via PayID, POLi, BPAY, Neosurf, traditional Visa/Mastercard, and select cryptocurrencies.

Payment providers may require verification data to complete transactions securely. We ensure that shared payment information is transmitted using secure, encrypted channels and never stored in full view on our servers.


15. Children’s Privacy

Sugar96 strictly prohibits minors under 18 years from accessing gaming services. We verify users’ identity and age to comply with ACMA and local licensing requirements. If we discover a minor has registered in error, the account will be closed, and all data removed immediately.


16. Data Breach Notification

In the rare event of a data breach, we will:

  • Notify affected individuals as soon as practicable.
  • Report the incident to the Office of the Australian Information Commissioner (OAIC) in compliance with the Notifiable Data Breaches Scheme.
  • Take immediate action to secure systems and prevent further impact.

17. Third-Party Links

Our website may include links to partner sites or promotional platforms. We are not responsible for their privacy practices. We recommend reviewing external privacy policies before providing personal information.


18. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in law, technology, or our operating procedures. Updated versions will be posted on the Sugar96 website with the “effective date” revised accordingly. Continued use of the site after amendments indicates acceptance of the new policy terms.


19. Contact Information

If you have any questions, complaints, or requests regarding your privacy, please contact:

Sugar96 Privacy Officer.

Email: [email protected].

Operating Hours: 9:00 AM – 6:00 PM AEST (Mon–Fri).

Players also have the right to raise unresolved privacy complaints directly with:

Office of the Australian Information Commissioner (OAIC).

Website: www.oaic.gov.au.

Phone: 1300 363 992


20. Final Notes

Sugar96 values transparency, trust, and compliance. Our privacy commitments ensure that every punter enjoying a “ripper” arvo on the pokies can do so securely, knowing their personal data and gaming activity are protected under Australia’s robust privacy framework and international standards.

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